Financiera El Corte Inglés
- Brand design
- Design system
Financiera El Corte Inglés is the financial institution of the El Corte Inglés Group, designed to support users in their purchases and payment management through solutions such as its Card.
The project started from the need to rethink its digital channel to make it clearer, more useful, and closer to people. The result is a digital environment where information is better organized, the experience is simplified, and the card is presented as an everyday companion in the way people pay and finance.
A new structure for every user journey
The content is organized into three main sections (products, services, and information) placing the El Corte Inglés Card as the main entry point. The structure adapts to different user profiles and their real needs. In addition, new content was introduced to build trust and reduce uncertainty around financial products, such as financial education and cybersecurity.
Designing and growing without losing coherence
A set of design principles was defined based on transparency, simplicity, empathy, personalization, evolution, and ubiquity. Thanks to these principles, financial products become easier to understand, uncertainty around them is reduced, and customers are better supported in their payment and financing decisions. This creates a conceptual foundation that allows for building a people-centered experience.
The new digital environment is built on a modular design system that allows different types of content and needs to be created and updated with complete flexibility. This system maintains structural and visual consistency across the entire experience.
Making complexity easier to understand
The user experience is designed to turn complex information, such as financial products, into a useful tool for everyday life. Throughout the experience, clarity is prioritized and information is carefully structured, always showing users the most relevant content. This helps reduce drop-off across different processes.
A more human digital environment
The visual system brings coherence to the entire digital experience and helps create a closer relationship with the financial product. Through the use of color, typography, photography, and illustration, a clearer and more human visual language is built. In this way, every visual decision responds to the project’s goals, making information easier to understand without losing brand consistency.
