The intersection between design and business.

Zapiens is a strategic design agency that sees brand, business and experience as inseparable elements. We develop comprehensive designs, looking from a hybrid and more coherent perspective.

We take care of every step of the design process to create products and services that are relevant, consistent and that reimagine the future while making a positive impact.

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Relevant design
that excites.
That makes us reshape what we know.
Makes us break it, reimagine it, revolutionize it over and over again.
And if it doesn't exist, we'll create it.
With passion, without fear, always better.
Thinking the unthinkable.
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DISCOVER__
INTERPRET__
IDEATE__
IMPLEMENT__
EVOLVE__
IN&OUT
DEFINITION
HYBRIDIZATION
ROADMAP
OPTIMIZATION

Our team helps you discover the entire product, service or customer life cycle using an In&Out approach: internal, from the point of view of the company, and external, from the point of view of your audiences. We map the category, the value proposition, positioning and brand promise.

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DISCOVER__ IN&OUT

We identify opportunities and solve current challenges from the design challenge to the solution from a human perspective. At the same time, we provide a vision of the future to provide the company with new capabilities in continuous change.

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INTERPRET__ DEFINITION

Think, ideate, prototype: we combine different product, brand and service design disciplines with a new hybrid approach that connects with business strategy and technological feasibility. . We think, experiment and decide until we have a high-value solution

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IDEATE__ HYBRIDIZATION

We are excited to go from MVP to MAP «Minimum Awesome Product». OUR hybrid approach facilitates support throughout the entire design cycle, progressively applying learning over time, from the vision and definition of the product, brand or service, until market launch.

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IMPLEMENT__ ROADMAP

We make the company grow. Each solution brings a positive and scalable impact to your environment. We enable the evolution of companies, both internally with employees and externally with the different audiences we address.

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EVOLVE__ OPTIMIZATION

The best products and services don't happen by chance

  • Research with users from key industries. We analyze internal and external factors, connecting the expectations of B2B and B2C clients with vision, worldview, and cultures to understand each company’s current and future challenges. The objective is to identify findings and advance ideation in iterative cycles, involving decision-makers to eliminate uncertainty in launching new projects.

    • Lean CX
    • Human centered solutions CX
    • Guerrilla research UX/CX
    • Design challenges
    • Customer experience maps
    • Business intelligence (BI)
  • Strategic product (UX-UI) and service design, centered on the customer experience. Everything is in the same process, from vision to implementation.

    • UX Strategy
    • Product definition
    • Design systems
    • Experience design
    • Design Sprint
    • Visual design
    • UX & UI Design
    • Architecture + UX writing
    • Employee experience (EX)
    • E-commerce design
    • Software design
    • Conversational design (VUX)
    • Native development
    • AR + VR development
    • Quality assurance (QA)
  • We design new generation brands from their relationship model to make the customer experience tangible. In each project, we eliminate the barriers between the experiential design, the value proposition, and the company’s internal purpose to better connect with the different audiences creating unique meanings beyond the brand promise.

    • Brand strategy and positioning
    • Brand design
    • Creative & art direction
    • Brand platforms
    • Principles of design
    • Culture deck & playbook
    • Employee branding
    • Key message architecture
    • Narrative design
    • Shooting & film
    • 3D design
    • Brand content
    • Motion graphics design
  • We help and accompany partners and startups in the launch of new products and services with an equity or partnership model. We become either a part or an extension of your team.

    • Design kit: brand, product and service
    • Co:Labs and innovation observatories
    • Lean business canvas
    • Design Sprint
    • Economic models
    • Product roadmap definition
    • Business Intelligence (BI)
  • Futures Desing We apply a utopian and dystopian vision of the established categories through research and evolutionary thought. We do it using new collaboration or experimentation models or developing our own digital products.

    • Design of future scenarios
    • Speculative design today vs tomorrow
    • Agents of change
    • Design Sprint
    • Innovative product design
    • Prototyping
    • Trends radar

Team

A hybrid team with a hybrid culture. More than 20 people, including designers, engineers, creatives, thinkers, futurists, anthropologists, sociologists, architects and media experts always looking from a new perspective.

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Marta Badía Product Manager
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Vicente Ocaña Associate / Lead UX
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Esther Alonso Associate / Product & Brand Designer
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Nacho Rodríguez Associate / Customer Experience Officer
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Clara Sánchez-Puga Content Designer / UX Writer
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Carla Goldstein Designer
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Miguel Gómez Associate / CEO / Product Thinker
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Nicolás Taberner UX Writer
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Iñaki Uriol Head of Growth
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Antonio León Associate / Chief Operations Officer
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Clara Santos Project Manager
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Víctor López Strategic / UX-UI Designer
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Arancha Milián Account Director
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Daniel Blanco Designer
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Óscar García Associate / Design Director

Enabling the evolution of visionary partners since 2004

A hybrid team with a hybrid culture. More than 20 people, including designers, engineers, creatives, thinkers, futurists, anthropologists, sociologists, architects and media experts always looking from a new perspective.

Logo_Repsol
Logo_Iberia-Cards
Logo_THE-IO
Logo_Mazda
Logo_Santander-Consumer-Finance
Logo_NTT
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Logo_Aplazame
Logo_Mercedes-Benz
Logo_Telefonica
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Logo_Coca-Cola
Logo_Mastercard
Logo_La-Fábrica
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Two decades of designing digital experiences for companies from all over the world.

Legacy