Telpark
- Brand audit
- Brand strategy
- Communication design
Telpark, the leader in Spain and Portugal with more than 90 cities, 200 car parks and almost 1,000 charging points, has gone from being a parking app to becoming a comprehensive urban mobility facilitator. Our goal was to translate this strategic change into a brand that reflected the benefits for people and cities and presented itself as a leading player in the mobility sector.
Elevating elements to evolve the brand
To give voice to change, we audited the existing verbal identity and compared it against an industry benchmark. There was a lack of alignment that led us to rethink the brand attributes and tone of voice to bring them in line with the brand’s current position. Similarly, on a visual level, certain elements were reinterpreted and adjusted, both technically and in the wordmark, as well as creatively with a modification of the colour palette and layout. All this was done to achieve a major breakthrough without losing recognition.
Humanisation of visual expression
The new brand humanises users by representing them using the services offered by Telpark. Firstly, through a new library of unique illustrations, created by hand and ensuring that every gesture and movement is natural and relatable. Also, with a new, more natural photographic direction, with its own vibrant light, highlighted with orange accents. Each of these is a representation of the reality of users in their relationship with the brand.
Communication that moves with the brand
This new brand comes to life across the company’s various touchpoints. From offline items such as posters, brochures, banners and flags to digital assets such as videos. All of them showcase a more dynamic and contemporary brand that looks to the future and positions Telpark as a key player in the mobility sector.
