BBVA Fintech Fantasy
- Brand consultancy
- Brand design
BBVA is the measure of innovation, technology and design. Nothing new so far. But they needed a space to confront traditional banking with the latest models: neo-banks, BaaS, big tech and specialists. A space where promoters, innovators, investors, startups, connectors could converge… A Tinder for businesses for Angels and Unicorns to connect, where BBVA works as a facilitator for the innovation to come.
Strategic approach
What if we reinvent the elevator pitch by adapting tools that already exist? We set out to create the means that would allow us to make better decisions when investing in a company, thanks to the valuations of the entire community. We digitized the elevator pitch process through a Business ID to encourage interactions between startups and Ventures or investors to speed up and democratize access to innovation.
Brand identity
We seek to create a creative universe that excites and spreads the spirit of openness and empowerment to all attendees. The visual identity represents innovation through an abstract and inspiring graphic language, the fusion of Angels & Unicorns. An abstract shape that creates a very dynamic and recognisable graphical system.
Reinventing the elevator pitch to democratize access to investment.
Look & feel
We create a look&feel with different applications beyond the foreseeable, with new interactions that arouse interest.
Architecture
We explore playfulness, mixing areas for creativity, recreation, and rest to enhance the link between interior and exterior spaces designed as a place to play.
